From The Brits to Birdseye emuse technology enables growing numbers of ITV programming and advertising applications.
March 2009 - ITV goes from strength to strength with their interactive TV productions enabled by emuse. Since the beginning of the year ITV have launched a host of applications across much of their flagship programming and advertising content.
Shows such as "Britian's Got Talent" and "Saturday Night Takeaway" have featured interactive components made possible by the use of the emuse technology. Applications of this kind are becoming an integral part of the ITV offering and programmes such as "Taste the Nation" and "Heartbeat" are now also presented with interactive content. Other shows featuring emuse applications include "Moving Wallpaper", "Paris Hilton's British Best Friend" and "The Brits".
"Clearly the ability to build these applications in a timely and cost-efficient manner is allowing ITV to offer excellent interactive features across much of their programming" said Dominic Laval of emuse. "Naturally this is also something they are now offering their advertisers and the take up appears to be growing daily. We are excited to see so much high quality content being aligned with emuse technology" he concluded.
A wide range of advertisers are also strengthening their offering on ITV employing emuse technology. The Dominos campaign for example features the Dominos Store Locator enabling viewers to find their closest outlet. Other brands including Dulux, Uncle Bens, Birdseye and Airwick have all launched strong interactive elements to their advertising this year.
ITV and emuse are now enabling a steady stream of high-profile content and this process is set to continue with shows such as the "British Soap Awards" and the "Tour de France" and Big Brand Advertisers are in the pipeline over the coming months.
