September 2006 emuse absolutely join with leading broadcaster C4 to give advertisers greater access to their substantial audience by extending the reach of their interactive advertising offering. The deal also includes the film4, more4, and E4 channels.

Channel 4, the UK's most innovative commercial broadcaster, will now increase their offering to advertising clients, giving greater reach and therefore greater ROI by extending their interactive campaigns on the DSat platform.

emuse absolutely are the only cross-platform interactive service company in the UK with access to 20 million set-top-boxes, making running interactive campaigns a serious proposition for advertisers and broadcasters alike.

`C4 is to be admired for their continued ability to maintain audiences as elsewhere they fragment` says Patrick Rainsford CEO emuse absolutely `Working with us they can now also offer the advertiser a very substantial interactive audience. We are therefore happy to include this important broadcaster on our growing list of customers.` he concludes.

As the digital market continues to grow, advertisers may now run exciting interactive campaigns through emuse absolutely and all of the key broadcasters in the UK.

"By signing with emuse absolutely, C4 is broadening the market by encouraging competition in an ever growing industry. Greater choice should benefit both existing customers and grow the market by attracting new advertisers" commented Carie Bolsover, Commercial Interactive Manager, Channel 4.

About emuse absolutely
emuse absolutely is a leading international interactive advertising service provider operating in all the major territories. Currently it is also the largest independent interactive advertising crossplatform in the UK, providing a total service to advertisers from design to creation and deployment across the DTT and DSat platforms. In the UK alone emuse absolutely offers access to up to 20 million set-top-boxes enabling advertisers greater reach and viewers a higher quality of service. www.emusetechnologies.com

For further information please contact:

Sarah Ogilvie,		Fleishman Hillard		0044 207 395 7137
Kara Hanahoe,		emuse absolutely		00353 86 24 64 353

About Channel 4
The Channel 4 Corporation is a publicly owned, not for profit broadcaster operating in the UK. The main public service channel, Channel 4, is a free to air service funded entirely by advertising and sponsorship. Unlike the BBC it does not receive a share of the licence fee. The Channel's primary purpose is the fulfilment of its public service remit.

As a publisher-broadcaster, Channel 4 does not produce its own programmes but commissions them from more than 300 independent production companies across the UK, a far greater number than any other broadcaster, including the whole of the BBC. It works very closely with the independent production sector, and invests heavily in training and talent development throughout the industry.

The Channel 4 service was originally established under the Broadcasting Act 1981 and was provided for by the Independent Broadcasting Authority. The Channel Four Television Corporation was subsequently established under the Broadcasting Act 1990 and the Channel's functions were transferred over to the new Corporation in 1993. The Corporation's board is appointed by OFCOM in agreement with the Secretary of State for Culture, Media and Sport.

Channel 4 transmits across the whole of the UK, except some parts of Wales, which are covered by the Welsh language S4C. It is available on all digital platforms (terrestrial, satellite and cable) as well as through traditional analogue transmission.

Channel 4 also operates a number of other services, including the free-to-air digital TV channels E4 and More4, and Film4 and an ever-growing range of online activities at channel4.com, including the broadband service FourDocs.

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