emuse absolutely has access to 20 million set-top-boxes in the UK and is fast becoming the provider of choice for advertisers. Including this service across the Flextech and UKTV range of channels means the advertising campaigns can achieve even further reach and ROI. emuse absolutely will work with ids to provide interactive advertising on the DTT, DSat, Mobile and IPTV platforms.

'Working with ids is an important addition to our impressive and fast growing list of broadcasters as they represent almost a third of interactive impacts in the UK with a return path' comments Patrick Rainsford CEO emuse absolutely.

Shaun Jordan, Interactive Sales Controller, ids said 'We are delighted to be able to offer our customers enhanced interactive solutions. The partnership with emuse absolutely further improves the engagement between our advertiser brands and our consumers.

emuse absolutely now adds ids to their growing list of clients in the UK which includes ITV, Sky Channels, C4, five, Teletext and S4C.

About emuse absolutely
emuse absolutely is a leading international interactive advertising service provider operating in all the major territories. Currently it is also the largest independent interactive advertising crossplatform in the UK, providing a total service to advertisers from design to creation and deployment across the DTT and DSat platforms. In the UK alone emuse absolutely offers access to up to 20 million set-top-boxes enabling advertisers greater reach and viewers a higher quality of service. www.emusetechnologies.com

For further information please contact:

Sarah Ogilvie,		Fleishman Hillard		0044 207 395 7137
Kara Hanahoe,		emuse absolutely		00353 86 24 64 353

About IDS
Interactive digital sales (ids) provides advertising solutions for Flextech and UKTV's channels and their related websites.

Ids is wholly owned by Flextech Television. Flextech Television also owns a 50% share of UKTV, its joint venture with BBC Worldwide, and is wholly owned in turn by the UK cable company Telewest. Telewest Global Inc is quoted on the NASDAQ stock exchange in the United States.

Ids has been established in its own right since March 2002, and was formerly the sales department of Flextech Television.