Dublin, March 18th 2004 - emuse technologies, creator of Modelstream®, the world's leading multiplatform iTV application and deployment software, today announced that it has entered into an expanded joint marketing agreement with OpenTV (NASDAQ-NMS:OPTV), one of the world's leading providers of technology, content, applications and services for interactive television.
As part of this initiative, OpenTV will offer to members of its OpenTV Partner Program, a Software Development Bundle that will include Modelstream®, emuse's powerful iTV authoring tool. With access to Modelstream®, the production community for interactive television content will now have a valuable tool designed to facilitate the development of innovative, compelling and entertaining iTV applications.
In addition the initiative covers mutual areas of interest such as iAD and iTV /Enhanced TV workshops as well as exploring further technology development and product integration.
`Naturally we are very proud to have achieved an `Approved by OpenTV` status which clearly indicates that they have recognised the value of Modelstream® as the premier multi-platform iTV authoring tool.` said Patrick Rainsford Chief Executive Officer emuse technologies. `OpenTV's endorsement of Modelstream® reinforces the commitment of both companies to provide solutions that put the development of interactive content into the hands of the program creator.`
`The global iTV production community needs effective and interoperable tool sets that enable the producers of television programming and advertising to easily create compelling iTV applications,` said James Ackerman, Chief Executive Officer, OpenTV. ` We are excited about our expanded relationship with emuse and Modelstream®. We believe that Modelstream® is an excellent complement to the tools we provide our customers and partners and we look forward to our continued work with an innovative and experienced company such as emuse that is capable of supporting our long-term iTV tool goals.`
Modelstream® products will easily integrate into the existing application development workflows of all current and future OpenTV clients. Both companies anticipate this will encourage television platforms to experiment with creative iTV applications and drive consumer demand for iTV services.
About emuse technologies
Dublin-based emuse technologies was founded in 1998 by serial entrepreneur Patrick Rainsford to develop a suite of enabling technologies to service the burgeoning global interactive television market. Now emuse has succeeded in creating, developing and patenting those technologies.The company now employs 65 people and has built a world beating team of software, media, business and technology experts with offices in Dublin, London, Los Angeles and Tokyo.
Contact
emuse technologies
U24 Trinity Enterprise Centre
Pearse Street
Dublin 2
Ireland
Tel: + 353-1-671 7317
Fax: + 353-1-671 7319
Web: www.emusetechnologies.com
For further information, please contact:
Tom Beston/ Cyril Moloney
Herald Communications
Tel: 020 7340 6300
Email: tbeston@heraldcommunications.com
Email: cmoloney@heraldcommunications.com
