BT Vision, the next-generation digital-TV service, now features a new viewer magazine called
On Vision. Designed by BT Vision, and produced and hosted by emuse, it runs in the Microsoft Mediaroom Tasman TV browser for BT Vision customers to view on screen.
On Vision is part of a deal signed earlier this year to introduce interactive advertising and sponsorship on the BT Vision IPTV platform. This is the first ever deployment of the Microsoft Tasman TV browser in the world and the first of many interactive browser applications that will launch on BT Vision over the next 12 months.
On Vision keeps viewers informed about the quality programming they can expect in the upcoming month and showcases new sports, movies, television and children's programming It will feature shows such as Curb your Enthusiasm and Spooks, movies such as Flyboy, The 300 and This is England along with competitions, sports content and children's shows.
Dan Marks, BT Vision's CEO, said: "We are delighted to be working with emuse and to be the first to launch an interactive application that utilises the Microsoft Mediaroom Tasman browser. Interactive services will form an increasingly important part of the BT Vision offering in 2008 and the Tasman browser represents an important first milestone in our planned roadmap to launch market-leading interactive services."
In the future, as the service continues to grow, viewers will be offered access to more great competitions, sneak previews, updates and a range of new and exciting options.
"We have been working very hard to launch this application on the Tasman browser," said Patrick Rainsford emuse's CEO. "It is particularly satisfying to be the first company in the world to produce and host such an application. Our relationship with BT Vision allows us to be at the forefront of such technological developments and therefore keeps us challenged and working at the top of our game."
About emuse absolutely
emuse absolutely is a leading international interactive advertising service provider operating in all the major territories. Currently it is also the largest independent interactive advertising cross-platform in the UK, providing a total service to advertisers from design to creation and deployment across the DTT, IPTV and DSat platforms. emuse absolutely has run campaigns with leading brands such as Carphone Warehouse, Sony, Buena Vista International, Orange, Gillette, Coca-Cola, Honda, T-Mobile, Budweiser and Disney. In the UK alone emuse absolutely offers access to up to 20 million set-top-boxes enabling advertisers greater reach and significantly increased ROI, and viewers a richer servicewww.emusetechnologies.com
For further information please contact:
| Suzanne Miller, |
|
Fleishman Hillard |
|
0044 207 395 7070 |
| Kara Hanahoe, |
|
emuse absolutely |
|
00353 86 24 64 353 |
