24/5/04. emuse technologies are yet again at the centre of innovative developments as its interactive authoring suite Modelstream® is selected to create the interactive ads for the Zip Television consortium of advertisers.
Zip Television's high profile consortium consists of the top ten UK advertisers including, Procter & Gamble, Unilever, Orange, Honda, BT, and COI. Together they will push the boundaries of interactive creation for TV advertising with the launch of the Zip Television interactive advertiser channel. Modelstream® has been selected as the preferred tool to implement and deploy these exciting new developments.
`This is an excellent validation of the emuse business model in that the ads will be made by creatives exclusively using either Modelstream® Plan or Modelstream® Pro and Zip will deploy those ads using Modelstream® Generate so we can supply a tool for all aspects of this process` says Patrick Rainsford ceo emuse technologies. `We have always tried to work with innovators to present new and exciting applications to ensure the interactive industry is attractive to the viewer, and working with a powerful group such as the Zip Television consortium allows us to do just that.`
Zip Television will launch its interactive advertiser channel this summer. Consortium members and other advertisers will be able to use the new channel to deploy iTV campaigns and share learning.
`As we work with such a significant group of advertisers it is imperative that we provide a quality and efficiency of creative service,` says Andrew Howells managing partner at Zip Television. `We investigated many tools in the market and believe Modelstream® is the most powerful product currently available. The technology gives us flexibility in terms of cost and time efficiency, and therefore provides a clear Return-On-Investments.`
The Modelstream® suite has a strong track record in programming and education and will now be used in a substantial way in the advertising sector clearly demonstrating the power, the efficiency and the ROI of the tool set.
About emuse technologies
Dublin-based emuse technologies was founded in 1998 by serial entrepreneur Patrick Rainsford to develop a suite of enabling technologies to service the burgeoning global interactive television market. Five years on emuse has succeeded in creating, developing and patenting those technologies. The company now employs 70 people and has built a world beating team of software, media, business and technology experts with offices in Dublin, London, Los Angeles and Tokyo. www.emusetechnologies.com
Contact
emuse technologies
U24 Trinity Enterprise Centre
Pearse Street
Dublin 2
Ireland
Tel: + 353-1-671 7317
Fax: + 353-1-671 7319
Web: www.emusetechnologies.com
For further information, please contact:
Cyril Moloney
Herald Communications
Tel: +44 20 7395 7070
Email: cmoloney@heraldcommunications.com
About Zip Television
Zip Television is a specialist independent interactive television company.
The company's aim is to help shape the future of interactive television by developing new products and services that benefit its clients and support the growth of this new industry.
Zip TV has a detailed working knowledge of the iTV landscape in the UK working closely with the major broadcasters and digital platforms. The team's skills are founded on years of interactive media and creative experience combined with data planning and analysis.
The Zip TV channel is an initiative based on a consortium of advertisers representing 40% of the TV advertising market. These advertisers are taking an active role in the development of this industry as well as share insight and learning to exploit the brand opportunities that this new medium provides.
Members include Honda, Orange, P&G, Unilever, Reckitt Benckiser, BT and Gillette.
