emuse absolutely have been appointed as a preferred supplier of next-generation interactive advertising services for BT Vision, BT's digital TV service.
emuse absolutely and BT will jointly develop, promote and operate the service, working with major brands and their advertising agencies to deliver interactive advertising and other interactive applications on BT Vision.
BT Vision's interactive advertising will showcase a compelling experience on the TV, drawing on the power of broadband to offer high-speed, video-rich advertiser locations that include sophisticated data capture, search and a quick and intuitive response mechanism.
This sophistication is made possible by Microsoft Mediaroom, the Internet Protocol Television (IPTV) and multimedia software platform that helps enable BT Vision to deliver advanced TV and connected entertainment experiences to its subscribers.
Microsoft Mediaroom features a Multimedia Application Environment that offers richer support for Web services and applications, enabling service providers to deploy advanced features such as dynamic video-on-demand portals, casual games and interactive TV services.
Dan Marks, CEO BT Vision said: `We believe that BT Vision will offer the most compelling interactive advertising opportunity in the UK, and we are delighted to offer advertisers and their agencies a presence on our platform. We have chosen to work with emuse because they are one of the most experienced and sophisticated interactive advertising providers in the UK, with unrivalled IPTV experience.`
Patrick Rainsford, CEO emuse absolutely, said: `This is an excellent opportunity for us to work on the most advanced new platform in the UK. BT Vision is a very exciting offering for viewers and advertisers alike, and it allows us the opportunity to create and deploy much richer and faster interactive advertising with true accountability.
`We are now in a position to offer interactive content on every available platform, completing the emuse absolutely offering.`
ENDS
NOTES FOR EDITORS
For further information on BT
Inquiries about this news release should be made to the BT Group Newsroom on its 24-hour number: 020 7356 5369. From outside the UK dial + 44 20 7356 5369. All news releases can be accessed at our web site: http://www.bt.com/newscentre.
For further information please contact:
| Hayley Allman, |
 |
Fleishman Hillard |
|
0044 207 395 7070 |
| Kara Hanahoe, |
|
emuse absolutely |
|
00353 86 24 64 353 |
About BT
BT is one of the world's leading providers of communications solutions and services operating in 170 countries. Its principal activities include networked IT services; local, national and international telecommunications services; higher-value broadband and internet products and services and converged fixed/mobile products and services. BT consists principally of four lines of business: BT Global Services, Openreach, BT Retail and BT Wholesale.
In the year ended 31 March 2007, BT Group plc's revenue was £20,223 million with profit before taxation of £2,484 million.
British Telecommunications plc (BT) is a wholly-owned subsidiary of BT Group and encompasses virtually all businesses and assets of the BT Group. BT Group plc is listed on stock exchanges in London and New York.
For more information, visit www.bt.com/aboutbt.
About emuse absolutely
emuse absolutely is a leading international interactive advertising service provider operating in all the major territories. Currently it is also the largest independent interactive advertising cross-platform in the UK, providing a total service to advertisers from design to creation and deployment across the DTT and DSat platforms. In the UK alone emuse absolutely offers access to up to 20 million set-top-boxes enabling advertisers greater reach and viewers a higher quality of service. www.emusetechnologies.com.
BT Group plc
Registered Office:
81 Newgate Street London EC1A 7AJ
Registered in England and Wales no. 4190816
www.btplc.com
BT Group Communications
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London EC1A 7AJ
