'The Price is Right' is back
on ITV and is as popular as ever! But for the first time, digital satellite viewers can play along at home using the red button on their remote. The new interactive application allows the viewer at home to play the same variety of games as the studio contestant.
The show format for home viewers includes 23 different mini games and each episode will include a different mix of seven of the 23 games. Games include "Showcase Showdown", "Plinko" and "Contestants Row", where bonus points are awarded to the player at home for beating the studio contestants.
Fiona Robertson, Head of Commissioning, Online, Interactive and Mobile, said: "This is exactly the kind of next-generation interactivity that we are building into all of our high-profile programming. 'The Price is Right' application combines one of the UK's favourite gameshows with the involvement of those at home. We're really excited about seeing how people will interact."
'The Price Is Right' is produced for ITV by talkbackTHAMES, the UK production company owned by FremantleMedia. The interactive application was produced in collaboration with emuse absolutely, the Irish interactive services company and FremantleMedia, licensor of 'The Price Is Right' and one of the largest creators and producers of programme brands in the world.
"We are thrilled to be leading and deploying innovations in interactive content on such a well-loved show" says Patrick Rainsford, CEO emuse. "The exciting thing for emuse is to do this on a show with such a strong format and long-standing brand."
Toby Prosser, Creative Director for FremantleMedia Licensing Worldwide, the licensing division of FremantleMedia, said "The biggest challenge for a play-along for 'The Price is Right' is to match the home player's experience to what's happening on-screen. emuse has done a great job of doing exactly that - through a combination of really accurate recreations of 'The Price Is Right's' game play and a great looking design."
Asda is the broadcast and interactive sponsor of The Price Is Right.
Notes to Editors
ITV has established ITV Consumer (ITVC) to build businesses which create and monetise direct consumer relationships for ITV. Led by Jeff Henry, it is expanding ITV's family of channels to encompass mobile, broadband and other services.
emuse absolutely
emuse was founded in 1998 by serial entrepreneur Patrick Rainsford to become the premier provider of interactive services worldwide. emuse has succeeded in creating, developing, patenting and deploying those technologies and services. The company now employs over 70 people and has built a worldwide team of software, media, business and technology experts with offices in Dublin, London, Los Angeles, Sydney and Tokyo. http://www.emusetechnologies.com
For further information please contact:
| Sarah Ogilvie |
 |
Fleishman Hillard |
|
0044 297 395 7137 |
| Kara Hanahoe |
|
emuse |
|
00353 86 24 64 353 |
FremantleMedia
FremantleMedia Licensing Worldwide (FLW) is the licensing division of FremantleMedia, one of the largest international creators and producers of programme brands in the world, with leading prime time drama, serial drama, entertainment and factual entertainment programming in over 40 territories. FLW exploits FremantleMedia's many strong brands including the award winning international format, Idols and the cult children's classics, Rainbow and Danger Mouse, across multiple off-screen platforms including merchandising campaigns, interactive and wireless support, home entertainment and music publishing.
FremantleMedia is the production business of the RTL Group, Europe's largest television and radio broadcast company.
www.fremantlemedia.com
For further information please contact:
| Lynne-Mei Lee, |
|
FremantleMedia |
|
0044 20 7691 6782 |
talkbackTHAMES
talkbackTHAMES is one of the UK's largest production companies producing over 1000 hours of programming a year in all programming genres and for all major broadcasters.
With a rich heritage in comedy, entertainment, drama and factual entertainment, recent programming ranges from The X Factor to Grand Designs; The Bill to Green Wing; The Apprentice to How Clean is Your House?
talkbackTHAMES has a raft of award winning programming to its name. In the past twelve months alone awards have included three Emmy Awards for Stephen Poliakoff's The Lost Prince, a British Comedy Award and two National TV Awards for The X Factor, a BAFTA for Green Wing and a Grierson Award for documentary series Bye Bye Happiness.
talkbackTHAMES is the UK Production arm of FremantleMedia.
www.talkbackthames.tv
For further information please contact:
| Sarah Booth, |
|
talkbackTHAMES |
|
0044 20 7861 8167 |
| 
