March 2007 - emuse absolutely and Viacom Brand Solutions Limited, (the advertising-sales house for MTV, MTV2, MTV Dance, MTV Flux, MTV Overdrive, VH1, VH1 Classic, Paramount Comedy, Nickelodeon and many others) has signed a long-term deal to create and deploy interactive advertising across the DTT, DSat, DCable, IPTV, and mobile platforms.

Viacom Brand Solutions internationally recognised suite of channels generate very significant advertising revenues which will be further enhanced with compelling interactive content. emuse absolutely are now the leading multi-platform, interactive solutions provider in the UK, having recently signed major deals with ITV, Channel 4, BSkyB, Five, Teletext and S4C, and internationally with Sky New Zealand and Echo Star in America.

`emuse absolutely are going from strength to strength both in the UK market and internationally` comments Patrick Rainsford CEO emuse absolutely. `Working with Viacom Brand Solutions and therefore being associated with the MTV, VH1, Paramount and Nickelodeon brands is hugely exciting for us as their core demographic is ideally suited to interactive advertising. This demographic is also massively appealing to advertisers so everyone gains. Consequently we envisage a very successful relationship for both parties` he concludes.

With access to 20 million set-top-boxes in the UK alone emuse absolutely are now ideally positioned to capitalize on the substantial advertiser interest in Viacom channels and deliver tangibly increased ROI.

emuse absolutely have already run multi-platform interactive ad campaigns for brands including BT, Douwe Egberts, Sony, Honda Budweiser, T-mobile, COI, Disney, British Gas and Peugeot.

Ross Belcher, Director of Investment at Viacom Brand Solutions, who is responsible for Interactive advertising at the sales house said: `We're delighted to be working with emuse to develop interactive opportunities for our advertisers, particularly in the youth and kids area. We are confident that we can expand the portfolio of advertisers that utilise interactivity in their advertising.`

About emuse absolutely
emuse absolutely is a leading international interactive advertising service provider operating in all the major territories. Currently it is also the largest independent interactive advertising cross-platform in the UK, providing a total service to advertisers from design to creation and deployment across the DTT and DSat platforms. emuse absolutely has run campaigns with leading brands such as BT, Sony, Honda, COI, T-Mobile, Budweiser and Disney. In the UK alone emuse absolutely offers access to up to 20 million set-top-boxes enabling advertisers greater reach and significantly increased ROI, and viewers a richer service. www.emusetechnologies.com

For further information please contact:

Hayley Allman,		Fleishman Hillard		0044 207 395 7070
Kara Hanahoe,		emuse absolutely		00353 86 24 64 353

About Viacom Brand Solutions
Viacom Brand Solutions (VBS), a brand focused sales house, was established in January 2001 after MTV Networks UK won the sales contracts for Nickelodeon and Paramount Comedy.

VBS UK represents all the brands of MTV Networks UK - MTV, MTV Flux, MTV Hits, MTV Dance, MTV2, MTV Base, VH1, VH1 Classic, TMF, Nickelodeon, Nick Replay, Nick Jr, Nicktoon TB, Paramount Comedy and Paramount Comedy 2. VBS UK also represents E! Entertainment.

The sales team works with UK agencies and clients to develop solutions based around its youth and entertainment brands. In addition to selling airtime, the team also sell creative solutions driven by sponsorship, promotions, events, new media and licensing opportunities.

VBS UK can provide advertisers with top quality, appropriate and distinctive creative solutions at highly competitive rates, allowing many new advertisers to adopt TV advertising as an effective and efficient communication option.

In February 2004, VBS UK launched a new office in Dublin, selling MTV and Nickelodeon exclusively to the Irish Republic. In March 2004 Viacom Brand Solutions teamed up with Capital Radio Group and IPC ignite! to form a commercial alliance to create RSVP, a new one-stop service for media agencies and advertisers targeting youth audiences.

For more information, please visit www.viacombrandsolutions.co.uk

For more information, please contact:

Georgina Lipscomb,

Propeller Communications

0870 066 4608

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