April 28, 2009 Another FOXTEL interactive first was launched today with the Dedicated Advertiser Location (DAL) interactive advertising product.
Simply by pressing the red button during Nintendo interactive ad spots viewers are taken to a dedicated Nintendo branded location with a specially shot 2/3rds screen video. In addition to the branded product content the DAL also includes simple screens that enable Nintendo to gather responses directly from interested subscribers.
"The commercial launch of this iAd product is the fourth iAd Template to be launched on the FOXTEL platform using the emuse iAd Template production tool. This is the premiere tier iAd Template that enables advertisers to show multiple product videos in either 1/4, 2/3 or full screen formats. The DAL iAd template compliments the suite of templates - Impulse Response, Microsite and Mini DAL - already in use by MCN." Said Craig Coates, Creative Development Manager, FOXTEL
"Significant production efficiencies are being achieved through the use of emuse iAd templates, production costs have been lowered and production lead-times significantly reduced. This helps drive volume and compliment the linear TV advertiser business." He concluded.
This launch also represents another interactive first for the FOXTEL platform, who are currently running two concurrent iAd Campaigns that include dedicated advertiser video - in addition to the Nintendo DAL, a Mini Video DAL campaign for Cadbury's "Spring Valley" soft drink product is also being transmitted.
"At emuse we continue to work with our clients internationally to enable significant breakthroughs on their platforms." Says Dominic Laval, Director of Emerging Markets at emuse. "The FOXTEL team is committed to ensuring that they are competitive in the marketplace by consistently introducing new offerings to their advertisers and emuse is happy to be part of that process" he continued.
Nintendo DAL Cadbury "Spring Valley" Mini Video DAL
