Nov 2007- emuse and Sky TV New Zealand work with high-profile advertisers such as Coca Cola (Coke Zero), Gillette and Mitsubishi running interactive TV campaigns with powerful results.

The Coke Zero campaign has made a significant impact; when launched it was made available to 700k viewers, an impressive 17% of whom (90k) took the opportunity to go on-line after an even higher percentage viewed the service.

"This is a very high response rate and it clearly demonstrates how much impact interactive campaigns in New Zealand are having" said Dominic Laval, emuse "We are all aware that advertisers need to have direct access to viewers and now we have proof that a well devised campaign will yield excellent results" he continued.

Other international advertisers currently running interactive campaigns on Sky TV NZ include Gillette and Mitsubishi. Both advertisers are excited with the results so far and expect to surpass their initial goals by a substantial margin.

"The measurability of interactive television is a huge positive. Potential customers can interact with our product directly through the advertising," said Daniel Cook, Marketing Manager for MMNZ.

These results clearly indicate how much influence an interactive campaign can have for the advertiser and both Sky Network Television and emuse are keen to continue to offer this option to a growing list of major advertisers in New Zealand.

About emuse absolutely
emuse absolutely is a leading international interactive advertising service provider operating in all the major territories. Currently it is also the largest independent interactive advertising cross-platform in the UK, providing a total service to advertisers from design to creation and deployment across the DTT and DSat platforms. emuse absolutely has run campaigns with leading brands such as BT, Sony, Honda, COI, T-Mobile, Budweiser and Disney. In the UK alone emuse absolutely offers access to up to 20 million set-top-boxes enabling advertisers greater reach and significantly increased ROI, and viewers a richer service.www.emusetechnologies.com

For further information please contact:

Suzanne Miller,		Fleishman Hillard		0044 207 395 7070
Kara Hanahoe,		emuse absolutely		00353 86 24 64 353

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