The three companies will work together across a range of areas. In addition to developing and offering interactive advertising, emuse, FOXTEL and MCn will also create and supply a number of standardised iAD products to the market, including Impulse Response campaigns and immersive Dedicated Advertiser Locations (DALs). emuse will also support mobile activity through SMS and third-party broadcasters on FOXTEL.

"Having this deal with FOXTEL means we can offer a comprehensive range of services to the Australian market," says Patrick Rainsford CEO emuse technologies. "As we work with leading broadcasters world-wide it is ideal for us to also be working with a top tier broadcaster in Australia," he concludes.

Patrick Delany, FOXTEL's Executive Director of Content, Development and Delivery, said: "Interactive TV advertising is the new world of advertising and FOXTEL will deliver it first and best. We are delighted to partner with emuse and MCn to provide iAds.

FOXTEL is the first Australian broadcaster to become 100 percent digital from broadcaster to customer premises so iAds are a natural digital progression. Our viewers love the digital interactive programming we introduced in 2004 and we have a lot of experience and success with iTV we will now extend to iAds.

Our new partnership will mean more interactive programs and applications getting to air quicker and more cost effectively. International experience, which we will draw upon, is that iAds can be more effective, engaging and accountable.

With all the Australian Free To Air television networks now being carried on FOXTEL, we have extended the iAds opportunity to the Free To Air networks as well. We expect strong interest in our iAds service from all participants in advertising."

MCn will remain the sales gateway for interactive subscription television commercials. MCn will now sell both linear and iADs, and emuse and FOXTEL will then work together to get them to air.

Anthony Fitzgerald, CEO Multi Channel Network said: "The partnership with emuse will take our interactive advertising offering to the next level - delivering an i-Ad product that is faster to-air, and substantially more cost effective. This will both deepen and broaden the i-Ad market in Australia and should provide an easy entrance point for brands which have yet to trial the i-Ad format. As we have seen in the UK market, we would expect to see i-Ad take up become standard on most major campaigns within the next few years"'

Working with FOXTEL and MCn in Australia adds yet another new territory to emuse's reach as they already have a dominant presence in the interactive market in the UK with exclusive deals with key broadcasters including ITV, C4, Viacom, C5, S4C. emuse is also actively working with, amongst others Echo Star in the USA and Sky in New Zealand.

For further information please contact:
Lucy O'Brien, Fleishman Hillard 0044 207 395 7070
Kara Hanahoe, emuse absolutely 00353 86 24 64 353

About emuse absolutely
emuse absolutely is a leading international interactive advertising service provider operating in all the major territories. Currently it is also the largest independent interactive advertising cross-platform in the UK, providing a total service to advertisers from design to creation and deployment across the DTT, DCab, Mobile, IPTV and DSat platforms. emuse absolutely has run campaigns with leading brands such as BT, Sony, Honda, COI, T-Mobile, Budweiser and Disney. In the UK alone emuse absolutely offers access to up to 20 million set-top-boxes enabling advertisers greater reach and significantly increased ROI, and viewers a richer service. www.emusetechnologies.com

About FOXTEL
FOXTEL is Australia's leading subscription television provider and is connected to more than 1.443 million homes on cable and satellite through retail and wholesale distribution. FOXTEL strives to ensure subscribers find TV they want to watch every time they switch on through delivery of more than 100 channels covering news, sport, general entertainment, movies, documentaries, music and children's programming. FOXTEL is owned by Telstra Corporation Ltd (50%), The News Corporation Ltd (25%), and Consolidated Media Holdings (25%).

About Multi Channel Network (MCn) www.mcn.com.au
Established in 1996, MCn is a joint venture between FOXTEL, AUSTAR, Premier Media Group and XYZ Networks. MCn is responsible for the advertising interests of over thirty five national STV channels and 23 channel and independent websites. MCn is the only media company in Australia to offer digital interactive television advertising via the remote control and video on demand advertising. For more information: www.mcn.com.au