FOX8's 'Australia's Next Top Model' launches a brand new 'Red Button' first with emuse
April 2009 - Fox8's popular series "Australia's Next Top Model" now has a new and rich interactive facility enabled by emuse and called "Game On". Fans can press red and play along with the show by giving their opinions on the drama as it unfolds onscreen - as well as guessing who will be eliminated at the end of each episode.
Immediately after the show the results and opinions from 'Game On' will be available on the ANTM web and 3G mobile sites - so fans can check out what the rest of Australia thought.
The project started in late 2008 with FOX8 having a strong idea of what the kind of experience they wanted ANTM fans to have for the new series. FOXTEL ACTIVE then worked with the Fox 8, iTV Engineering and Broadcast Ops teams to develop the idea into the PlayAlong application.
The tender to build was won by emuse (the leading interactive specialists who also supply FOXTEL's interactive advertising templates) who delivered a flexible and reusable template tool that can be moulded to fit various TV show formats and enables the viewer to react to a show instantly.
A variety of features can be scheduled within a show so that the viewer can PlayAlong by giving their opinion, answering quiz questions, viewing pop up info screens as well as entering competitions. In addition there are various sponsor opportunities - from banners to pop up boxes to sponsor events that can be used throughout a show enabling viewers to request more product information or receive free samples.
