emuse absolutely will deliver to SKY, broadcast-ready interactive advertising associated with linear television advertising or programming, the aggregation of data and the provision of consolidated campaign response reporting.

emuse absolutely will offer a range of interactive advertising solutions to SKY clients, and the SKY Advertising sales team will be responsible for the promotion and sale of all emuse services to all their advertising clients and agencies.

`We are thrilled to be working with SKY New Zealand` says Patrick Rainsford CEO emuse absolutely. `We have a long-standing relationship with BSkyB in the UK, and this new agreement with SKY NZ shows again the commitment on both sides to provide quality interactive advertising and content.` He continues, `The R.O.I. for broadcasters and advertisers alike has been proven over and over again and the agreement with SKY NZ is further validation that the model works internationally.`

Advertisers will now be able to strengthen their campaigns by including an interactive element by simply getting in touch with their contact at the SKY Advertising sales office.

`New Zealand advertisers are showing an increasing interest in enhancing their linear TV campaigns with Interactive Advertising.` says Richard Last , Director Advertising Sales SKY NZ. `SKY is pleased to be working with emuse absolutely to offer a range of proven Interactive Advertising formats. The local advertisers can benefit from the experience emuse have gained working in the global market.

About emuse absolutely
emuse absolutely is a leading international interactive advertising service provider operating in all the major territories. Currently it is also the largest independent interactive advertising cross-platform in the UK, providing a total service to advertisers from design to creation and deployment across the DTT and DSat platforms. In the UK alone emuse absolutely offers access to up to 20 million set-top-boxes enabling advertisers greater reach and viewers a higher quality of service. www.emusetechnologies.com

For further information please contact:

Sarah Ogilvie,		Fleishman Hillard		0044 207 395 7137
Kara Hanahoe,		emuse absolutely		00353 86 24 64 353

About SKY Television
SKY Television (SKY), broadcasting via both UHF and DTH is New Zealand's pre-eminent Pay TV operator, offering a wide range of sports, movies, music, on-demand and general content across more than 80 channels. SKY's channel line-up includes 6 sports channels, 5 movie channels, 5 general entertainment channels, 4 documentary channels, 3 news channels, 4 children's channels, as well as other niche channels. (At 06 April 2006, SKY had 650,522 subscribers).

SKY launched as a three-channel UHF service in 1990, with two further channels added four years later. SKY's UHF signal reaches more than 83% of the country's 1.5 million households. In December 1998 it launched a digital satellite service, extending its reach to the whole country. SKY also offers pay-per-view movies, live events and interactive services including Skybet, the Weather Channel, and games channels Mind Games and Playin' TV.

With the establishment of a new on line DVD rental service and in December 2005, the launch of MY SKY, a new set top box incorporating a personal video recorder, SKY is positioned to bring New Zealand viewers even more entertainment options.

On 8 February 2006, SKY completed the purchase of the New Zealand television business of Prime Television Ltd. The acquisition of a free-to-air channel gives SKY the opportunity to showcase its channels and programmes whilst ensuring that New Zealand consumers can view delayed free-to-air sports programmes such as rugby, rugby league and cricket in primetime. www.skyadsales.co.nz

For further information please contact:

Richard Last,

Sky

0064 9579 9999