To announce the launch of their newest product Café Switch, Douwe Egberts have chosen a bespoke interactive campaign to develop a strong brand-awareness and engage viewers.

Cafè Switch is unique - it's the frothy coffee drink that comes in clever little packs than when squeezed with your thumbs make froth. It's the brand new way to perk up your day. Café Switch comes in three exciting flavours; Creamy Pleasure, White Innocence and True Kick.

In addition to product information, the application contains a game, a competition & sample requests, recipes, plus some product & `fun` video content.

`This campaign with Douwe Egberts utilizes our skills across DTT and DSat, as well as our access to 20 million set-top-boxes.` commented Patrick Rainsford, CEO, emuse absolutely. `Running exciting interactive advertising with such substantial reach is ideal for launching a new product, for brand awareness, and for the client getting a clear ROI.` he concludes.

Grant Rosewarne, UK MD Douwe Egberts: `Douwe Egberts Café Switch® is like no other coffee drink, squeezing the pods is fun and in a few seconds gives you a frothy, delicious hot or cold coffee drink. Our interactive campaign is designed to not only explain this innovation, but also to convey the cheekiness of the brand and perk up our consumers' day - just as Café Switch does.`

The Café Switch innovative and eye-catching campaign will be seen on our screens from October 30th.

About emuse absolutely
emuse absolutely is a leading international interactive advertising service provider operating in all the major territories. Currently it is also the largest independent interactive advertising cross-platform in the UK, providing a total service to advertisers from design to creation and deployment across the DTT and DSat platforms. In the UK alone emuse absolutely offers access to up to 20 million set-top-boxes enabling advertisers greater reach and viewers a higher quality of service. www.emusetechnologies.com

For further information please contact:

Hayley Allman,		Fleishman Hillard		0044 207 395 7115
Kara Hanahoe,		emuse absolutely		00353 86 24 64 353
Grant Rosewarne,		Douwe Egberts U.K.		0044 1753 616 102