Raven is an open-standards based advertising and content management system which has been specifically designed by emuse to meet the unique and changing needs of television platform operators and content owners. In an industry where monetisation has become the number one priority, Raven was conceived as a means of seamlessly managing advertising campaigns across multiple television distribution platforms from a single creative execution.

Raven currently supports advanced and targeted advertising across a wide-variety of digital platforms including IPTV (encompassing Microsoft Mediaroom), Direct-to-Home (DTH/Satellite), Digital Cable (DCable), Digital Terrestrial Television (DTT), mobile and online.

Raven provides television platform operators and content owners with an end-to-end hosted advertising solution which allows the management and control of key business functions from a single system. The business functions managed by Raven include:

	Campaign Management and Sell-Side Support Tools
	Campaign Lifecycle Management
	Management of multiple classes of Advertising Inventory (display, VOD, interactive, etc.)
	Campaign Authoring
	Campaign Targeting and Trafficking (facilitated through the emuse ADS)
	Campaign Delivery to any supported platform with near real-time Tracking
	Consolidated Campaign Reporting
	Post-Campaign Analysis

As you would expect from a mature and robust advertising and content management system, Raven is already deployed in over a dozen countries across three continents in support of 24/7, high-volume advertising and content distribution businesses.